Website Content
Website Content
Here, I highlight my content marketing expertise through a selection of impactful articles and resources from my work with Pearle Vision and PACCAR. As a Digital Marketing Manager, I have crafted and executed content strategies that drive engagement, support SEO efforts, and align with business goals.
Pearle Vision: Eye Care Tips
I led the strategy to refresh Pearle Vision’s article on essential eye care tips. This update involved incorporating relevant keywords, optimizing meta tags, and enhancing content structure to boost search engine visibility and engage readers effectively.
Pearle Vision: Your Annual Eye Exam
This article highlights the importance of regular eye exams and how Pearle Vision supports eye health. By applying SEO best practices such as internal linking and optimized headings, this refreshed content is designed to enhance search engine performance and attract targeted traffic.
Pearle Vision: The Pearle Vision Promise
Revitalized content that communicates Pearle Vision's commitment to quality eye care. The refreshed article uses strategic keyword placement and high-quality, engaging content to improve organic search rankings and customer trust.
PACCAR: TRP Celebrates 30 Years of Keeping Customers on the Road
Compelling narrative celebrating TRP’s milestone anniversary. This article utilizes SEO techniques like keyword integration and structured content to improve search visibility while effectively showcasing TRP’s achievements.
PACCAR: TRP Presents Tips to Maintain Your Battery Year-Round
Led the refresh of this article, providing practical maintenance tips for TRP’s audience. This content is optimized with relevant keywords, images, and follows SEO best practices to support enhanced search performance and user engagement.
PACCAR: TRP Downloads
Check out this resource I helped develop, featuring downloadable materials for TRP. The content is designed with SEO in mind, including optimized descriptions and tags to enhance discoverability and drive traffic to valuable resources.
Lead Collection
Lead Collection
Led cross-functional collaboration with creative and legal teams to develop strategic messaging for website popups aimed at capturing email addresses and phone numbers for future marketing campaigns. This initiative focused on enhancing visitor engagement by offering exclusive content and updates, while ensuring compliance with legal standards. The clear and compelling messaging was designed to align with the broader marketing strategy, maximizing lead generation and supporting long-term marketing objectives.