FCB Global | Chicago, Illinois | September 2023 - July 2023

At FCB Global, I spearheaded digital marketing strategies for a prominent B2B client, leading bi-monthly campaigns across email, social, and web platforms. My efforts resulted in a 15% increase in engagement and a 12% boost in ROI through strategic optimizations. By managing cross-functional teams, I facilitated content creation that led to a 20% rise in email open rates and enhanced social media engagement. My expertise in CRM systems allowed me to effectively segment audiences, tailoring messaging for targeted campaigns that drove meaningful results.

ENERGY BBDO | Chicago, Illinois | July 2022 - September 2023

In my role at ENERGY BBDO, I collaborated with creative, digital, and media teams to execute seamless campaigns for a global brand. My efforts contributed to a 20% increase in lead generation. Managing a $21M budget, I led digital marketing initiatives across the US, Canada, and Puerto Rico, achieving a 12% year-over-year increase in online appointment bookings.

ENERGY BBDO | Chicago, Illinois | July 2021 - July 2022

As an eCommerce Account Executive, I spearheaded a global brand campaign during a transitional period, ensuring its successful roll-out across broadcast, digital, and social platforms. By collaborating closely with social media and digital strategy teams, I oversaw content creation and strategy, leading to a 15% increase in click-through rates (CTR) and conversion rates. My focus on streamlining eCommerce processes reduced the website bounce rate by 25% and increased average session duration by 20%.

Digital Content Marketing Manager

Nasos Beauty, Inc. | Chicago, Illinois | October 2019 - January 2021

At Nasos Beauty, I oversaw the website, email, and social media content, driving a 40% increase in social media engagement and a 25% growth in the follower base. By defining brand identity in collaboration with creative teams, I boosted brand recognition and customer loyalty by 20%. I also established brand guidelines, ensuring consistency across all digital channels.